Posted On: July 12, 2008
You Call That A Potato Chip?
Actually in the United Kingdom, what Americans call potato chips, they call "crisps." The burning question before a UK High Court judge was: Are Pringles "crisps" or not? Why is this important? Because if they are crisps, they get taxed at 17.5%! If not, they are exempt from the tax, as is most other food. So what was the decision?
Judge Justice Warren said Pringles' "unnatural shape", distinctive tube packaging, and non-potato ingredients meant that the snack could not be classified as a crisp.
The ruling yesterday pointed out that Pringles – who are most famous for their irritatingly catch adverts "once you pop, you can't stop" – contain corn flour, wheat starch, maltodextrin, emulsifier, rice flour and dextrose, and just 42 per cent potato content.I am shocked, shocked I say ... that anyone would argue Pringles are potato chips. You can read more in The Telegraph article here.
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